Build the message from what your team knows about clients.
Bring client questions, lessons and approved information into briefs, campaigns and presentations.
Context worth sharing
For the workshop campaign, Teresa records the audience and format, Hugo adds questions from interviews, and Isabela confirms approved messages. André consults this context before creating the ads, keeping the claims within the agreed limits.
The client's own words.
Record needs, questions and expressions that can guide communication, with enough context to understand who said them and why.
A brief others can continue.
Keep the audience, positioning, approved claims and reasons behind the message together. Agencies and collaborators consult the collections they can access.
Promises aligned with delivery.
Check recorded scope and conditions before preparing communications. People review the AI's suggestions and approve what will be shared.
The brief gains context.
Creative work starts from shared decisions.
TeresaPlanningusing
GeminiHow can I help today?
Illustrative example · Fictional people and records. Each participant uses an authorized connection.
Start for freeThe campaign already has a direction.
Carry it through to the final piece.
In this example, audience details, interviews and approved messages reach the creative team. A foundation for fewer off-brief pieces and fewer revisions caused by missing context.
People in this example
Planning, research, coordination and creative share what they know.
Different AIs
Each participant consults references in the AI they already use.
Records to consult
Audience details, evidence and limits guide the ads.
Shared collection
The brief and its updates reach the next conversation.
Less time repeating the brief.
More time for creative work.
Recover the direction
Check the audience, format and call to action before starting a new piece.
Keep evidence attached
See where feedback came from and what a small sample cannot establish.
Discuss what is still open
Use the conversation for new choices, with approved messages already at hand.